There’s no question that mobile is becoming the platform of choice when it comes to media. According to a study by alphonso, mobile data use peaks during TV’s prime-time hours and on commercial breaks. So even when people are watching TV they’re actually paying attention to their phones. Mobile video ads are the best way to reach today’s audience. Brand advertisers should consider modifying TV commercials to mobile to fit the viewing habits of mobile users. Delivering a succinct, clear advertisement on mobile will ultimately lead to more consumers interacting with your brand.
Here are some quick tips and tricks to modify your TV advertisement for mobile:
“33% Of Mobile Revenue Now Delivered by Video Ads; Rewarded Video is Most Effective” 25 Aug, 2017