In today’s world we are constantly bombarded with new information everyday. The average human attention span has dropped 33% since 2000 and now stands somewhere around 8.5 seconds. As the years go on and our attention span get smaller and smaller, it is important that your app is designed to keep your users engaged and…
In a recent study by MAGNA, Tremor Video DSP and IPG Media Labs, researchers found that consumer attention was prolonged by 47% with the introduction of interactive video ads. The study entitled The Interactive Effect: A Key to Surviving in the Attention Economy of a Mobile-First World, reveals new insights for marketers to use interactive…
Social media has taken the world by storm, connecting people all over the globe on simple, easy to use platforms. Social has also become a powerful tool for consumers to talk to the brands they subscribe to. In recent years, the social media call out has been one of the effects of this increased engagement…
Generation Z is the first generation in the history of mankind that has never known a time without smartphones and streaming. Generation Z, or those born between 1996 and 2010, are natural born device gurus. They convert about twice as much on mobile in comparison to any other demographic. In order to get their attention,…
Mobile gaming is no doubt one of the fastest growing industries of the 21st century. According to a report by SuperData Research, in 2016, mobile games generated $41 billion in revenue while retail games generated $26 Billion, and free-to- play online games came in at $19 billion. So what does this mean for console games?…