September was a been a busy month for the mobile games industry. First, Apple unveiled the iPhone 6 and released iOS 8 to the public. Then, Microsoft acquired Minecraft creator, Mojang. At NativeX, we launched a new video ad format, Lightning Play™; participated in IGDA Finland, dmexco, & GamesBeat; and we released a new version of our SDK.
From the NativeX Blog in September
- Lightning Play™: The Newest Video Ad Format for Mobile Games
- Strategy Gamers are Leading the Way in iOS 8 Adoption
- The iPhone 6 is Huge for Game Developers
- Data Science, the Latest Weapon in Mobile Monetization [GamesBeat]
- How to Increase In-App Revenue with Metric Driven Design and Emotional Targeting
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