In an interview with VentureBeat at the 2014 Mobile Summit, NativeX Co-Founder, Rob Weber discusses the future of native advertising and the impact it will have for game developers, their players, and the mobile industry.
Mobile Summit is a two day event for mobile industry executives in sunny Sausalito, CA, hosted by VentureBeat. This year’s conference was held April 14-15 and focused on how to accelerate adoption, engagement, and monetization in mobile. Only in its fourth year, the Summit is viewed as one of the most important gatherings in the mobile industry.
Mobile Summit 2014’s agenda included appearances from Biz Stone, Co-Founder of Twitter; Peter Hamilton, CEO of HasOffers; Erlend Christoffersen, Marketing Lead at Supercell; Andrew Sheppard, President of Kabam; and many others.