This week we announced a new video ad format for mobile games, Lightning Play™ Video. Designed with maximum performance in mind, Lightning Play™ uses NativeX’s proprietary technology to instantly play HD video ads with a call-to-action end screen expertly designed to drive installs. This format gives publishers the ability to serve premium video ads in addition to our many other high-performing ad formats optimized for each placement in their apps.
Check out the demo below.
Already offering the most comprehensive suite of reward and non-reward ad formats in the industry, Lightning Play Video adds the latest mobile video ad technology to our mix of reward and non-reward discovery walls, interstitials, and other rich media ad formats; all in one lightweight SDK.
Lightning Play Video uses the same artistry of native monetization and science of predictive analytics that have made NativeX a leader in the mobile advertising space. With NativeX’s suite of products, mobile game developers can choose between multiple ad formats that compete for higher fill and eCPM.