Augmented Reality (AR) will become a technological battleground for top companies looking to create the next big movement for mobile devices. The future of AR proves to be very promising with its various applications across numerous sectors. Not only does AR offer developers new creative opportunities but it also makes way for new potential monetization solutions. Several apps developers have already begun testing the waters by introducing AR capabilities and experiences in their apps. Overall, AR offers numerous opportunities for brands to promote themselves in a new and exciting way.