“The companies that appear to be most associated with successful app developers are Facebook, Google, AdColony, Fiksu, NativeX, and Chartboost.” -John Koetsier, VentureBeat
VentureBeat recently published a report about how the most successful mobile app developers get better users for their apps, for less money. To gather their research, they surveyed over 230 app developers with 9,000 apps and 397 million monthly active users. Out of the hundreds of mobile user acquisition companies, the 50 most popular were included in this report. The result is a comprehensive review of the best mobile user acquisition companies and strategies, as well as details about where certain companies excel and where they are weak, popular ad formats, and preferred advertising methods. The report is packaged up into about 30 pages, and is an essential read for mobile advertisers.
The report is officially titled “Mobile User Acquisition: How the most successful developers get better users for less money” and it is part of VentureBeat’s new Insight portal, which launched earlier this year. To purchase a full copy of the report, click here.
Which mobile user acquisition companies are the best?
According to VentureBeat, there are “5 hidden horsemen of user acquisition” competing shoulder to shoulder with Facebook and Google, one of which is NativeX. As stated by John Koetsier of VentureBeat, “there are literally hundreds of companies and platforms that will help you acquire mobile users. But when you get beyond the big two, there are just five that really stand out. In fact, by stacking first, second, and third choices together, finding the companies that are consistently in the top five along with Facebook and Google becomes easier to see. NativeX, Fiksu, Chartboost, Flurry, and AdColony all tower above their competition.”
The report goes on to state the “three most interesting user acquisition companies are NativeX, AdColony, and Fiksu.” All three consistently ranked well amongst developers and they have partnerships with developers in the top MAU ranges, indicating they drive quality users. John Koetsier writes, “clearly, these companies are doing something that not only raises them above the noise from all the hundreds of other mobile ad networks and mobile user acquisition companies.” “Developers who are not seeing the user acquisition numbers they’re expecting should consider these players, who deliver far-above-average results.”
Other interesting findings
Native advertising continues to grow. Native ads, interstitials, incentivized ads, and video all ranked among the top methods for acquiring QUALITY users for apps.
It’s time… You need to be on iOS AND Android. “Being on both of the major platforms is critical for developers that want to go big.”
Twitter sucks for user acquisition. “Twitter does not appear to drive significant value for developers. Here’s yet another example proving that just because something is easy, doesn’t mean it’s worth doing.”
Focus on building quality apps. The top app developers have fewer apps and are able to focus their time and resources into acquiring and retaining their users. Rather than viewing the app stores as a lottery where the more apps you have, the more likely you are to succeed, aim for quality. The most successful developers have between 10-100 apps.
The most preferred buying methods. App advertisers named CPI, CPC, and CPM as their preferred buying methods for mobile ads.
User acquisition fraud. 1 out of 3 advertisers reports being victim of user acquisition fraud. Therefore, it’s best to stick with known, trustworthy partners; such as those highlighted in VentureBeat’s report.
If you haven’t already, I highly recommend that you purchase VentureBeat’s report, Mobile User Acquisition: How the most successful developers get better users for less money. There are literally hundreds of mobile user acquisition companies out there and this report offers you direct access into the experiences of 230 app advertisers. You could honestly save yourself thousands of dollars by reading it, gaining a better understanding of what works for advertisers and what doesn’t, without having to learn the hard way.