As eMarketer recently stated: “Social networks, news sites, digital content aggregators, and streaming media services are rife with ads that are integrated into the content experience. … Whatever the unknowns surrounding native advertising, there seems to be no question that its role in the digital advertising ecosystem will only get bigger.”
The 2013 AdNatively Conference explores the rise of native and mobile advertising and tries to help explain why now and why tomorrow, from leaders in advertising, brands, publishers and technology.
Those heading out to NYC for AdNatively, will get to participate in a conversation about the new frontier of native advertising, with speakers including Fred Wilson, Owen Thomas, and NativeX’s VP of Marketing, Diana LaGattuta. After launching five mobile advertising businesses, including Enpocket, Sprint, Nokia, NAVTEQ, and NativeX, Diana has earned a reputation as an international marketing leader and pioneer in new media. In 2012, she was named one of Mobile Marketer’s “Mobile Women to Watch,” she is a regular speaker at industry events, and a contributor to marketing publications including iMedia, ClickZ, and New Media Age.
If you can’t make it to the conference, follow the action on Twitter with the handles @nativeX and @adnatively. If you have questions for Diana or are interested in learning more about native advertising in mobile games, drop us a note.