DATA SCIENCE DELIVERS THE RIGHT AD TO THE RIGHT USER
The more relevant an ad is to your audience, the more likely they will interact and have a positive experience. This results in higher revenue for the publisher and more loyal users with a longer lifetime value (LTV) for the advertiser.
Increase Ad Relevancy to Increase Your Revenue
Data Science drives the Predictive Analytics which chooses the best ads from a variety of payout types (CPC, CPM, CPI) which will yield the strongest eCPM.
NativeX uses intelligent ad selection, which means that our technology and proprietary algorithms analyze multiple variables about a user and the app the ad appears in in order to show that user the ad which they are most likely to click.
We improve publishers earnings per thousand page views (eCPM). This is done by showing the best ads for that particular user and device and increasing conversion rate which, in turn, brings in higher revenue per impression.
We also have both performance based advertisers and CPM based advertisers all competing in an auction. This means we don’t just deliver any ad…we deliver the ad with the highest yield to the publisher.